You're not selling one time access.
You're selling software as a service.
Your customers pay you every single month.
Let's say you charge $97 per month for access to your whitelabeled Reddit marketing platform.
You sign up 10 customers in month one.
That's $970 in monthly recurring revenue.
Those 10 customers stay subscribed.
You add 10 more in month two. Now you're at $1,940/month.
Month three, you add 15 more customers. You're at $4,285/month.
By month six, you could easily have 100 customers paying you $9,700 every single month.
And those payments keep coming.
Month after month.
Whether you're working or on vacation.